Partner – GSO Business Management
Born in a Displaced Persons camp in Germany, Bernie is a child of Holocaust survivors. The family moved to France before coming to the United States and settling in Los Angeles when he was ten years old. After serving 4 years in the U.S. Air Force including a tour of duty in Vietnam, Bernie graduated from California State University, Long Beach with a Bachelor of Science in Accounting. He earned his CPA in 1974 while working at Touche Ross, a big eight accounting firm at the time. Shortly thereafter he formed Bernard Gudvi and Co., a business management firm in Los Angeles. In 1989, Bernie and a few trusted colleagues established GSO Business Management.
“What drives our relationships are the basic tenets of trust and confidence. This is what we strive for and this is what we work to maintain. One of the things we pride ourselves on is the idea of no surprises. That’s an important part of any service business — no one wants surprises. Part of our job is to listen very well, not just to give advice. Any success I’ve had is through the strength of listening.”
Ranked in the Top 25 Business Managers by Variety Magazine, Bernie is the founding partner of the firm. Bernard assists his client in financial business management in all areas. “We do full service, from bookkeeping to taxes to helping clients make investment decisions and work with them on their estate/retirement planning,” says Gudvi. “It’s one-stop shopping.”
At GSO, the goal is to help clients achieve and maintain financial independency. He works with clients in all facets of the entertainment industry including music, movies, television, sports and high-net-worth individuals. Bernie’s greatest commitment as a business manager to his clients is built on developing a mutual, trusting relationship. For Bernie, trust with each client is of paramount importance to running a thriving business: “Remember, the client is the reason we all have jobs. Treat them with the utmost respect, be responsible, and be accessible.”
Today, Bernie, along with partners Michael Oppenheim, and Nicholas Brown, employ a staff of more than 60 dedicated professionals.
In addition to his work at the firm, Bernie has served on the Board of Directors for the
National Veterans Foundation and Media Arts in the Public Schools. He has been a guest speaker and lecturer for several music industry classes. He and his wife, Donna, have two children and three grandchildren.